Pepsi sponsored seat design for Brand Week Istanbul
“Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products of better quality or for better environmental value.”
Empathy is a rocker chair created for the Upcycling Exhibition at Brand Week Istanbul 2014. Waste materials such as metal pipes, plastic bottle caps, sailcloth fabric and colorful cords were used for the realization of the design.
The chair is designed to raise awareness and attract attention to campaigns that support disabled people.
Exhibition curator: Bahar Korçan