Welt

for Samsung QLED TV

2017

 

“Less but better” for perfect aesthetics from every angle, because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

 

With this sculptural stand, it is aimed to achieve the lightness and timelessness. And its’ curved and linear structure, inspired from Curved QLED highlights the philosophy of minimalism, as current lifestyle trend. Fluid, uninterrupted surfaces, as if the user wants to concentrate attention to a single point. They are customized with rounded corners, inviting surfaces and light-shadow games.

 

Every part of the stand has been thoughtfully crafted from premium materials. Intertwined aluminum pieces provide robustness and durability of the linear structure. 

 

The stand's curved, linear legs are composed of separate pieces. Straight parts are made of extruded 40x10mm aluminum tubes. The curved joint parts are made of molded aluminum. Posterior joint point is made of molded aluminum and covered by plastic molded box. Rubber surface protection covers are located at the bottom of each foot.

It is possible to see only the thin edges of the metal stand while standing in front of QLED. Elegant but strong legs keep all the surfaces clear and free of clutter.

Project partner: Engin Akbaba